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There is $100
billion-plus spent each year in advertising. Most national advertising
and much of local advertising is prepared by advertising agencies.
A modern advertising agency is composed of writers, artist, buyers
of space and time, researchers and other specialist. The advertising
business in general grows in proportion to the national economy.
Growth will be accelerated through the development of new products
and services. Promoting products through advertising and sales promotion
devices is evolving as technology opens new avenues to reach consumers.
Annual salary
range is from $23,000 - $97,000.
Advertising
jobs are expected to grow about as fast as the average for all occupations
though the year 2006.
The opportunities
available in the adverting field include all mediums including radio,
newspaper, web, and television.
Search
our College Directory for a College near you that offers Advertising
and Marketing Degrees
Job
Descriptions
Advertising
Clerk
Processes
and files advertising forms, and related information. Requires a
high school diploma or its equivalent and 0-2 years of experience
in the field or in a related area. Has knowledge of commonly-used
concepts, practices, and procedures within a particular field. Relies
on instructions and pre-established guidelines to perform the functions
of the job. Works under immediate supervision; typically reports
to a manager.
Art Director (Advertising)
Responsible for development of product branding. Visually communicates
the product or service in a manner that will appeal to the target
audience under time and space constraints. May require a bachelor's
degree and at least 5 years of experience in the field or in a related
area. Familiar with a variety of the field's concepts, practices,
and procedures. Relies on extensive experience and judgment to plan
and accomplish goals. Performs a variety of tasks. May lead and
direct the work of others. A wide degree of creativity and latitude
is expected. Typically reports to a manager or head of a unit/department.
Art Manager
Plans, directs, and coordinates all activities in the art department.
Works with marketing department to design TV commercials, catalogs,
brochures, etc. May require bachelor's degree and at least 7 years
of experience in the field. Relies on experience and judgment to
plan and accomplish goals. Typically reports to a senior manager.
Artist
Develops, sketches, and/or prints creative ideas for a variety of
mediums. No formal training required, although may require 2-4 years
of experience in the field or in a related area. Familiar with standard
concepts, practices, and procedures within a particular field. Relies
on limited experience and judgment to plan and accomplish goals.
Performs a variety of tasks. Works under general supervision; typically
reports to a supervisor or manager. A great deal of creativity and
latitude is expected.
Audio Visual Technician
Sets up and adjusts audio-visual equipment. An associate's degree
or its equivalent is required, as well as 2-4 years of experience
in the field or in a related area. Familiar with standard concepts,
practices, and procedures within a particular field. Relies on limited
experience and judgment to plan and accomplish goals. Performs a
variety of tasks. Works under general supervision; typically reports
to a supervisor or manager. A certain degree of creativity and latitude
is expected.
Desktop Publishing Operator
Completes assignments involving word processing, including page
layouts, charts and computer graphics utilizing desktop publishing
equipment and integrated software packages. May require an associate's
degree in a related area and 0-2 years of experience in the field
or in a related area. Has knowledge of commonly-used concepts, practices,
and procedures within a particular field. Relies on instructions
and pre-established guidelines to perform the functions of the job.
Works under immediate supervision. Little creativity is required.
Typically reports to a supervisor or manager.
Desktop Publishing Operator, Sr
Completes assignments involving word processing, including page
layouts, charts and computer graphics utilizing desktop publishing
equipment and integrated software packages. May require an associate's
degree in a related area and at least 4 years of experience in the
field or in a related area. Familiar with a variety of the field's
concepts, practices, and procedures. Relies on experience and judgment
to plan and accomplish goals. Performs a variety of complicated
tasks. May direct and lead the work of others. Typically reports
to a manager or head of a unit/department. A wide degree of creativity
and latitude is expected.
Director Advertising Sales
Develops, implements, and manages the company's advertising strategy,
both from a business, sales and technical perspective. Develops
budget and projections for advertising. Initiates and manages discussions
and sales with sponsors and agencies. Negotiates agreements with
outside sales representatives. Manages the development of sales
materials, including media kits. Requires a bachelor's degree with
at least 5 years experience in internet advertising experience.
Must be familiar with internet business models and technologies.
Generally manages a group of advertising sales representatives.
Relies on experience and judgment to plan and accomplish goals.
Typically reports to an executive.
Exhibit Display Coordinator I
Responsible for design, layout, cost estimates, and construction
of exhibits and displays. May require an associate's degree and
0-2 years of experience in the field or in a related area. Has knowledge
of commonly-used concepts, practices, and procedures within a particular
field. Relies on instructions and pre-established guidelines to
perform the functions of the job. Works under immediate supervision.
Little creativity is required. Typically reports to a supervisor
or manager.
Exhibit Display Coordinator II
Responsible for design, layout, cost estimates, and construction
of exhibits and displays. Requires an associate's degree and 2-4
years of experience in the field or in a related area. Familiar
with standard concepts, practices, and procedures within a particular
field. Relies on limited experience and judgment to plan and accomplish
goals. Performs a variety of tasks. Works under general supervision;
typically reports to a supervisor or manager. A certain degree of
creativity and latitude required.
Exhibit Display Coordinator III
Responsible for design, layout, cost estimates, and construction
of exhibits and displays. Requires an associate's degree and at
least 4 years of experience in the field or in a related area. Familiar
with a variety of the field's concepts, practices, and procedures.
Relies on experience and judgment to plan and accomplish goals.
Performs a variety of complicated tasks. Typically reports to a
supervisor or manager. A wide degree of creativity and latitude
is expected.
Graphic Design Specialist
Uses computer graphic systems to produce graphic sketches, designs,
and copy layouts. May require an associate's degree or its equivalent
and 2-4 years of experience in the field or in a related area. Familiar
with standard concepts, practices, and procedures within a particular
field. Relies on limited experience and judgment to plan and accomplish
goals. Performs a variety of tasks. Works under general supervision;
typically reports to a supervisor or manager. A great deal of creativity
and latitude is expected.
Graphic Design Specialist, Sr
Uses computer graphic systems to produce graphic sketches, designs,
and copy layouts. Requires an associate's degree or its equivalent
and at least 4 years of experience in the field or in a related
area. Familiar with a variety of the field's concepts, practices,
and procedures. Relies on limited experience and judgment to plan
and accomplish goals. Performs a variety of tasks. May direct and
lead the work of others. Typically reports to a manager or head
of a unit/department. A wide degree of creativity and latitude is
expected.
Media Buyer
Responsible for negotiating, scheduling and buying appropriate media.
Must identify target audience and ensure media reaches target audience.
Works closely with media planner to implement media plan. May require
a bachelor's degree and 2 - 4 years of experience in the field or
in a related area. Familiar with standard concepts, practices, and
procedures within a particular field. Relies on limited experience
and judgment to plan and accomplish goals. Performs a variety of
tasks. Works under general supervision. A certain degree of creativity
and latitude is required. Typically reports to a supervisor.
Media Coordinator
Responsible for placing, confirming and monitoring media orders.
May assist in research for the development of the media plan. This
is primarily an administrative role. May require a bachelor's/associate's
degree in area of specialty and 0-2 years of experience in the field
or in a related area. Has knowledge of commonly-used concepts, practices,
and procedures within a particular field. Relies on instructions
and pre-established guidelines to perform the functions of the job.
Works under immediate supervision. Typically reports to a supervisor.
Media Director
Responsible for leading a team of Media Planners and Buyers. Oversees
research, development, and implementation of media plan. Negotiates
client projects and develops client relationships. Ensures client
budget and target audience is met. May require a bachelor's degree
and at least 5 years of experience in the field or in a related
area. Familiar with a variety of the field's concepts, practices,
and procedures. Relies on extensive experience and judgment to plan
and accomplish goals. Performs a variety of tasks. Leads and directs
the work of others. A wide degree of creativity and latitude is
expected. Typically reports to top management.
Media Planner
Responsible for research and development of media plans, identifying
target audience and ideal media outlets. Recommends media mix and
frequency as appropriate to client budget and objectives. May require
a bachelor's degree and 2 - 4 years of experience in the field or
in a related area. Familiar with standard concepts, practices, and
procedures within a particular field. Relies on limited experience
and judgment to plan and accomplish goals. Performs a variety of
tasks. Works under general supervision. A certain degree of creativity
and latitude is required. Typically reports to a supervisor.
Media Supervisor
Responsible for overseeing and guiding research and development
of media plans, identifying target audience and ideal media outlets.
Approves media mix and frequency as appropriate to client budget
and objectives. May require a bachelor's degree and at least 5 years
of experience in the field or in a related area. Familiar with a
variety of the field's concepts, practices, and procedures. Relies
on extensive experience and judgment to plan and accomplish goals.
Performs a variety of tasks. May lead and direct the work of others.
A wide degree of creativity and latitude is expected. Typically
reports to a manager or head of a unit/department.
Photographer
Creates and prepares photographic images to display in a variety
of published mediums. Coordinates the purchase of photographic materials.
May require an associate's degree with 2-4 years of experience in
the field or in a related area. Familiar with standard concepts,
practices, and procedures within a particular field. Relies on limited
experience and judgment to plan and accomplish goals. Performs a
variety of tasks. Works under general supervision; typically reports
to a supervisor or manager. A certain degree of creativity and latitude
is expected.
Print Production Coordinator I
Investigates and selects suppliers of marketing production services.
Requires a college degree and 0-2 years of experience in the field
or in a related area. Has knowledge of commonly-used concepts, practices,
and procedures within a particular field. Relies on instructions
and pre-established guidelines to perform the functions of the job.
Works under immediate supervision. Little creativity is required.
Typically reports to a supervisor or manager.
Print Production Coordinator II
Investigates and selects suppliers of marketing production services.
Requires an associate's degree and 2-4 years of experience in the
field or in a related area. Familiar with standard concepts, practices,
and procedures within a particular field. Relies on limited experience
and judgment to plan and accomplish goals. Performs a variety of
tasks. Works under general supervision; typically reports to a supervisor
or manager. A certain degree of creativity and latitude is required.
Print Production Coordinator III
Investigates and selects suppliers of marketing production services.
Requires an associate degree and at least 4 years of experience
in the field or in a related area. Familiar with a variety of the
field's concepts, practices, and procedures. Relies on experience
and judgment to plan and accomplish goals. Performs a variety of
complicated tasks. Typically reports to a supervisor or manager.
A wide degree of creativity and latitude is expected.
Product/Brand Manager
Manages, develops, and implements product marketing activities to
maximize sales of an assigned product line. May require a bachelor's
degree and at least 4 years of experience in the field. Relies on
experience and judgment to plan and accomplish goals. Typically
reports to a senior manager.
Proofreader
Proofreads, reviews and edits materials for accurate use of grammar
and content. May require an associate's degree and 2-4 years of
experience in the field or in a related area. Has knowledge of standard
concepts, practices, and procedures within a particular field. Relies
on limited experience and judgment to plan and accomplish goals.
Performs a variety of tasks. Works under general supervision; typically
reports to a supervisor or manager.
Public Relations Specialist I
Prepares and disseminates information regarding an organization
through newspapers, periodicals, television and radio and other
forms of media. May require a bachelor's degree in a related area
and 0-2 years of experience in the field or in a related area. Has
knowledge of commonly-used concepts, practices, and procedures within
a particular field. Relies on instructions and pre-established guidelines
to perform the functions of the job. Little creativity is required.
Works under immediate supervision; typically reports to a supervisor
or manager.
Public Relations Specialist II
Prepares and disseminates information regarding an organization
through newspapers, periodicals, television and radio and other
forms of media. Requires a bachelor's degree in a related area and
2-4 years of experience in the field or in a related area. Familiar
with standard concepts, practices, and procedures within a particular
field. Relies on limited experience and judgment to plan and accomplish
goals. Performs a variety of tasks. Works under general supervision;
typically reports to a supervisor or manager. A certain degree of
creativity and latitude is required.
Public Relations Specialist III
Prepares and disseminates information regarding an organization
through newspapers, periodicals, television radio, and other forms
of media. Requires a bachelor's degree in a related area and at
least 4 years of experience in the field or in a related area. Familiar
with a variety of the field's concepts, practices, and procedures.
Relies on limited experience and judgment to plan and accomplish
goals. Performs a variety of tasks. May direct and lead the work
of others. Typically reports to a manager or head of a unit/department.
A wide degree of creativity and latitude is expected.
Sales Promotion Manager
Manages, develops, and implements sales promotion policies and programs.
May require a bachelor's degree and at least 7 years of experience
in the field. Relies on experience and judgment to plan and accomplish
goals. Typically reports to a senior manager.
Scientific Artist
Provides medical and scientific illustrations for demonstration
purposes. Requires a bachelor's degree in a related field, and at
least 4 years of relevant experience. Familiar with a variety of
the field's concepts, practices, and procedures. Relies on experience
and judgment to plan and accomplish goals. Performs a variety of
complicated tasks. A wide degree of creativity and latitude is expected.
Top Public Relations Executive
Plans and directs all aspects of an organization's public relations
policies, objectives, and initiatives. Maintains public good will
towards the organization. Requires a bachelor's degree with at least
15 years of experience in the field. Relies on experience and judgment
to plan and accomplish goals. Typically reports to top management.
Search
our College Directory for a College near you that offers Advertising
and Marketing Degrees
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